The Strategy Process : Concepts, Contexts, Cases

Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal

ISBN 10: 027365120X / ISBN 13: 9780273651208

Published by Financial Times Prent., 2003

About this Item

Zustand: Sehr gut | Seiten: 489 | Sprache: Englisch | Produktart: Sonstiges.

Seller Inventory # 387925/2

Bibliographic Details

• Title: The Strategy Process : Concepts, Contexts, Cases
• Publisher: Financial Times Prent.
• Publication Date: 2003
• Language: English
• ISBN 10: 027365120X
• ISBN 13: 9780273651208
• Binding: Soft cover
• Edition: 4th Edition
• Condition: Sehr gut
• Seller catalogs:
  • Sonstiges

About this title

Synopsis

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

From the Back Cover

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