The Strategy Process: Concepts, Contexts, Cases : Global

Mintzberg, Henry; Lampel, Joseph; Quinn, James Brian; Ghoshal, Sumantra

ISBN 10: 027365120X / ISBN 13: 9780273651208

Published by Ft Pr, 2002

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Bibliographic Details

Title: The Strategy Process: Concepts, Contexts, ...

Publisher: Ft Pr

Publication Date: 2002

Binding: Soft cover

Condition: Good

Edition: 4th Edition

About this title

Synopsis:

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

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