Strategy from the Inside Out
Turner, Ian; Swords, Dominic
ISBN 10: 1861521928 ISBN 13: 9781861521927
Published by Cengage Learning EMEA, 1997
Used
Soft cover
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More Than Words, Waltham, MA, U.S.A.
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About this Item
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Synopsis:
This book provides a thorough step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, the book is aimed particularly at managers in medium-sized businesses or in business units within larger companies. This book provides a thorough introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success. It includes practical examples to illustrate concepts as well as pro-forma planning sheets to record the results of the planning exercise as you go through.
About the Authors:
Ian Turner is a Director of Study and member of the Strategy Faculty at Henley Management College
Dominic Swords is a Director of Study and member of the Strategy Faculty at Henley Management College
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Bibliographic Details
Title: Strategy from the Inside Out
Publisher: Cengage Learning EMEA
Publication Date: 1997
Binding: Soft cover
Condition: Good