Strategy, Innovation & The Art of Navigation takes a tour through ten stories from which we can gain important insights into strategy, leadership and teamwork, relevant to any industry:
1. Kitty Hawk: The Gale of Creative Destruction - how industries are formed, evolve and displaced by new innovation.
2. The 50-60 Club: Longevity & Mortality - The surprisingly short lives of even the world's largest corporations.
3. The 1990’s Air Fare Wars: Destructive Rivalry - Supply-Demand, Industry Analysis, Porter's Five Forces, Core Competence.
4. Moonshots- JFK, the power of backcasting, picking a future destination and then working out how to get there.
5. KAL007 and GPS: Strategic Navigation - The difference between flight planning and navigation; A Silicon Valley startup.
6. Igor Ansoff: Scope and Vectors for Growth - Squeezing more out of the core, pursuing market adjacencies and growth.
7. Jeppesen: Innovation & Transformation - The Explore-Exploit dilemma, ambidextrous organizations and 'Kodak moments'.
8. Gates’ 1985 Letter to Sculley: Network Effects - The 'Sixth Force', complementors, network effects and antitrust actions.
9.Tenerife & Challenger: Psychological Safety - The fundamental importance of psychological safety in critical decision making.
10. Airbus, Boeing & the VLA: Game Theory - The power of cognitive empathy, the application of game theory to business.

In the birth and evolution of a new industry, in the lifecycles of the companies that came, went and survived within it, in the boom-and-bust business cycles and in the dynamics of competition between them are to be found stories, lessons and patterns that transcend industries and, to a large extent, time. Later, aerospace played a role in the formation of what became Silicon Valley, from the history of which we can learn a great deal about innovation, entrepreneurship and the lifecycles of companies and industries. And, in the century since the inception of flight, the rise of the business school and the development of economic theory together provide a third, research based, historical thread from which to gain insights into business strategy. Drawing on all of these historical threads, our flight takes a route through this selection of ten stories and the enduring strategic leadership insights we can gain from them.

"Synopsis" may belong to another edition of this title.

Hawking Books

Edgewood, TX, U.S.A.

4-star seller

AbeBooks seller since February 14, 2022

Shipping rates within U.S.A.

Item	5 to 14 business days	3 to 6 business days
First item	£ 0.00	£ 15.07

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

Store description

Hawking Books is dedicated to providing each customer with the highest standard of customer service.

Specialty

common and uncommon., New and old

Seller's business information

Murrmoz LLC

PO Box 839
Edgewood, TX U.S.A. 75117

Contact sellerView this seller's itemsView seller's storefront

Terms of sale

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about
a book that you've ordered, please use the Ask bookseller a question link to
contact us and we'll respond within 2 business days.

Right of withdrawal

If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.

Information regarding the right of withdrawal

Statutory right to withdraw

You have the right to withdraw from this contract within 14 days without giving any reason.

The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.

To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.

To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.

Effects of withdrawal

If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).

We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.

We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.

We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.

We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.

You shall send back the goods or hand them over to Hawking Books, Edgewood, Texas, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.

Exceptions to the right of withdrawal

The right of withdrawal does not apply to:

The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.

Shipping terms

We package all our items in secure new packaging and we always ship within 48 hours.

Strategy, Innovation and The Art of Navigation: Enduring Lessons in

Item description from seller

Bibliographic details

Synopsis