The Strategy of the Dolphin: Winning Elegantly by Coping Powerfully in a World of Turbulent Change

Dudley Lynch, Paul L. Kordis

ISBN 10: 0091742080 / ISBN 13: 9780091742089

Published by Random House Business Books, 1989

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Bibliographic Details

• Title: The Strategy of the Dolphin: Winning Elegantly by Coping Powerfully in a World of Turbulent Change
• Publisher: Random House Business Books
• Publication Date: 1989
• Language: English
• ISBN 10: 0091742080
• ISBN 13: 9780091742089
• Binding: Hardcover
• Condition: Used; Good

About this title

Synopsis

The strategy of the "dolphin" has become the new business metaphor for the 1990s. It is a search for what works, for what makes sense, for what will get the job done and goals met. It is a counter to the predominant myths of the business climate, ie the "shark" strategy, which says that the corporate battlefield only produces winners or losers, and the "carp" strategy, that says success depends on not making organizational waves. In this book the reader will find new techniques for originating constructive change and maximizing human resources. Dudley Lynch is president of Brain Technologies Corporation and the author of "Your High Performance Business Brain - An Operator's Manual".

From the Inside Flap

ve To Be A Shark To Be A Success In Business

Although you don't think of yourself as a shark in business, you are smart, ambitious, and want to succeed. With the challenge of the Information Age looming large on the horizon, your adaptability to change, your search for the elegant solution to every kind of problem, your desire to work with the system and with others toward a common end, defines and shapes your perspective. You don't need the killer instinct. Your talents, your coping skills, your intelligence will help you succeed in the changing world of tomorrow.

Your dolphin personality -- flexible, responsive, accepting -- represents precisely the attitude that successful managers must adopt. In Strategy of the Dolphin, the authors, innovative business experts, demonstrate that everyone will need to be a dolphin to survive the changes the future will bring. They speak directly to your needs, to your management style, reminding you that your way is perfect for your tempera