Strategy in Action, Strategic Thinking, Understanding and Practice

Pearson, Gordon

ISBN 10: 0134535804 / ISBN 13: 9780134535807

Published by Pearson Education, Limited, 1999

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP26227847

Synopsis:

Strategy in Action is a thoroughly revised and updated edition of the best-selling title Strategic Thinking.

Strategy in Action emphasises the basic simplicity of much of strategic management theory, but acknowledges the complexity of using this theory to make decisions and implement successful change.

The author looks critically at various theoretical approaches to strategy and also highlights some of the practical issues that have arisen as a result of technological innovation and change. The text provides an explanation of the Hierarchy of Objectives and distinguishes between strategic and financial objectives and performance. It also provides a way of incorporating ethical considerations in the basic strategic model of business.

Bibliographic Details

Title: Strategy in Action, Strategic Thinking, ...
Publisher: Pearson Education, Limited
Publication Date: 1999
Condition: Good
Edition: 2nd.