Strategisches Management: Konzepte und Methoden (Linde Lehrbuch). This item is unavailable.Strategisches Management: Konzepte und Methoden (Linde Lehrbuch)

Make business decisions sound

Strategy decisions are crucial for long-term competitive advantages of businesses. However, rapid digital progress and complex, volatile frameworks make these decisions increasingly high. In order to be able to meet them soundly, suitable instruments are required.

This book provides an overview of the key strategy tools embedded in the process of strategic management. It covers strategic principles, instruments on the central management tasks such as strategic analysis, strategic objectives, strategy formulation and strategy implementation, and implementation control. At the same time, current developments in digitalisation and the resulting opportunities and challenges are highlighted in the form of new business models, new instruments, leadership and organisational structures and open strategy processes.