Strategisch planen managen mit dem IBM PC
Language: German
Published by Gabler Verlag, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 48.04
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Ist die strategische Planung lediglich eine Modeerscheinung Das griechische Wort 'strateg6s' bedeutet Feldherr, 'strategema' ist sein schlauer Plan, seine Kriegslist. Bei der strategischen Planung geht es im we sentlichen darum, den Mitbewerber am Markt zu überlisten, d. h. klüger als er zu agieren. Eine Kriegslist (als Strategie) umfaßt nicht nur den Einsatz der eigenen Waffen (Produkte), sondern das gesamte System des betriebli chen Leistungspozesses . Heute geht es somit darum, die strategische Pla nung als System in das Industrieunternehmen zu implementieren, so wie es in den 50er Jahren mit dem Marketing der Fall war. Die Verfasser dieses Buches sind zwei Industriemanager, die strategische 1 Planung in einem Großunternehmen einführten und praktizierten Sie machten die Erfahrung, daß sich nur jene Methoden der strategischen Pla nung durchsetzen lassen, die einfach anwendbar und plausibel sind. Dabei spielt die Form der Präsentation eine entscheidende Rolle. Auch darin ba siert dieses Buch auf praktischen Erfahrungen, nämlich der Lehrtätigkeit von R. Streicher an der Montauniversität Leoben zum Thema 'Praktische Unternehmensführung'. Dieses Buch ist ein Leitfaden zur praxisnahen strategischen Planung und zum strategischen Management. Ausgeklammert wurde der Bereich sozia ler Strategieplanung im Rahmen der praktischen Unternehmensführung mit dem Hintergedanken, dieses wichtige Thema einmal gesondert behan deln zu wollen. An dieser Stelle danken die Autoren allen Mitarbeitern der Austria Metall AG, die bei der Verwirklichung des strategischen Umdenkprozesses im Unternehmen mitgeholfen haben und damit indirekt Mitautoren dieses Buches wurden.…
Seller Inventory # 9783663021414
- Title
- Strategisch planen managen mit dem IBM PC
- Author
- Georg Streicher
- Publisher
- Gabler Verlag
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3663021416
- ISBN 13
- 9783663021414
- Item weight
- 293 grams
- Dimensions
- 229x152x11 mm
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
| First item | £ 52.14 | £ 60.62 |
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