Strategies that Win Sales: Best Practices of the World's Leading Organizations

Mark Marone & Seleste Lunsford

ISBN 10: 0793188601 / ISBN 13: 9780793188604

Published by Dearborn Trade Publishing, USA, 2005

About this Item

As senior managers at AchieveGlobal, one of the world's leading sales organizations, the authors know what it takes for companies to position themselves for growth.Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels.Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. They then conducted in-depth phone and face-to-face research with 150 individuals from the high-performing sales organizations, including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA, Ingersol Rand, Fuji-Xerox, and TD Waterhouse. Strategies That Win Sales goes beyond the nuts and bolts of sales process books by identifying higher-level challenges, including how to:* Segment customers.* Align a sales force with today's more sophisticated and knowledgeable customers.* Extend multichannel strategies, including distributors, e-commerce, teleselling, and face-to- face selling.* Implement e-commerce, customer relationship management, and sales force automation.* Train salespeople to be competitive and grow revenue in this new business environment. The book's narrative format contains examples, cutting-edge solutions, case studies, and quotations from participating companies, as well as trends and predictions for the future. 249 pages. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business,Finance,Economics::Marketing; Business, Finance & Marketing; ISBN: 0793188601. ISBN/EAN: 9780793188604. Inventory No: 263678.

Seller Inventory # 263678

Bibliographic Details

• Title: Strategies that Win Sales: Best Practices of the World's Leading Organizations
• Publisher: Dearborn Trade Publishing, USA
• Publication Date: 2005
• Language: English
• ISBN 10: 0793188601
• ISBN 13: 9780793188604
• Binding: Hardcover
• Condition: Very Good
• Dust Jacket Condition: Very Good

About this title

Synopsis

Strategies That Win Sales: Best Practices from the World's Leading Organizations surveys 150 individuals from 17 top companies who have successfully addressed these issues. Sales performance consultants Mark Marone and Seleste Lunsford from AchieveGlobal have conducted in-depth phone and face-to-face research with individuals at all levels of the organization, from front-line sales to C-level positions.
The result is a forward-thinking summary of best practices and strategies your organization can implement to win more sales, as well as trends and predictions for the future. Packed with real-life examples, cutting-edge solutions, case studies, and quotations from participating companies, Strategies That Win Sales shows you what it takes to compete with the best.

About the Author

Seleste Lunsford is senior manager for AchieveGlobal, and a worldwide leader in sales performance consulting.