Strategies and Tactics of Behavioral Research
Pennypacker, Henry S.
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Add to basketSold by YESIBOOKSTORE, MIAMI, FL, U.S.A.
AbeBooks Seller since 11 July 2025
Condition: Used - As new
Quantity: 1 available
Add to basketAlmost entirely rewritten and reformatted with many more learning tools, this classic text now has even greater appeal to today’s students. This edition features much more discussion of how research methods are relevant for practitioners, and many examples are based on field research and service delivery scenarios.
This comprehensive treatment of single-subject or within-subject design focuses on the strategic (the overall goal) and tactical (the methods and procedures) options available to investigators as they try to determine the most effective way of addressing research questions. The authors guide readers to consider the rationale for different ways of measuring behavior and designing experimental comparisons. At every point, the text explains the strengths and weaknesses of alternative choices so that readers can make the best decision in each situation.
Highlights of the new third edition include:
With a focus on direct behavioral measurement and within-subject design, this book is intended for advanced undergraduate or graduate courses in behavioral research methods, basic or applied behavior analysis, or single-/within-subject design taught in psychology (especially clinical and counseling psychology), social work, education, developmental disabilities, and other social and health science programs that deal with human behavior in research or practice settings. Although the book is written for students without a background in behavioral research, its comprehensive approach to designing procedures for measuring behavior and creating experimental comparisons also make it a valuable resource for investigators and professionals.
James M. Johnston is a Professor of Psychology at Auburn University. He received his Ph.D. in psychology from the University of Florida. He is an Associate Editor of Behavioral Technology Today.
Henry S. Pennypacker is Professor Emeritus of the University of Florida. He received his Ph.D. from Duke University. He is a member of the editorial board of Behavior and Social Issues.
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