Strategies in Emerging Markets
Wad Peter Petersen Bent Pedersen Torben Larsen Marcus Hansen Michael
ISBN 10: 8763002361 ISBN 13: 9788763002363
Published by Copenhagen Business School Press, 2010
New
Soft cover
From
Biblios, Frankfurt am main, HESSE, Germany
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About this Item
Description:
pp. 185. Seller Inventory # 182221348
Synopsis:
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker''s perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
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Bibliographic Details
Title: Strategies in Emerging Markets
Publisher: Copenhagen Business School Press
Publication Date: 2010
Binding: Soft cover
Condition: New