2012. Paperback. This book won't teach you how to build a website. But it will teach you how to think about the web, and in doing so, prepare you to lead web projects from the critical inception phase through to the ongoing nurturing process every website needs. Num Pages: 192 pages, black & white illustrations. BIC Classification: AKC; UGB. Category: (G) General (US: Trade). Dimension: 153 x 229 x 15. Weight in Grams: 250. . . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title

The Strategic Web Designer

Publisher

F&W Publications Inc

Publication Date

2012

Language

English

ISBN 10

1440315027

ISBN 13

9781440315022

Binding

Soft cover

Condition

New

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About this title

Synopsis

Expand your strategic capabilities and technological understanding!

Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into their web projects from inception and development to launch and beyond. Are you that person?

Today, designers are expected to provide a level of web expertise that extends far beyond just good design. The Strategic Web Designer provides you with a foundation that will allow you to keep your bearings in an industry filled with constant technological change. You'll learn to:

Plan web projects
Organize information in ways that make sense
Understand analytics
Optimize content for search engines and mobile technology
And more!

More than a book about building websites, The Strategic Web Designer is your guide to thinking about the web in a strategic and comprehensive manner. Be more than just a web designer--take charge of your web projects and make yourself invaluable to clients.

About the Author

Christopher Butler (Twitter: chrbutler) is vice president of Newfangled (www.newfangled.com), a web development firm on the cutting edge of modern digital marketing and technology. He's written extensively on the the current and future state of the web for Newfangled's own monthly newsletter and blog, as well as Print Magazine's Imprint blog and Smashing Magazine.

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