Strategic Retail Management : Text and International Cases
Language: English
Published by Springer Vieweg, 2016
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 91.14
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices.In the third edition,all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, likeTesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.…
Seller Inventory # 9783658101824
- Title
- Strategic Retail Management : Text and International Cases
- Author
- Hanna Schramm-Klein
- Publisher
- Springer Vieweg
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658101822
- ISBN 13
- 9783658101824
- Edition
- 3rd Edition
- Item weight
- 902 grams
- Dimensions
- 240x168x25 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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