Strategic Marketing
Venter, Peet : Van Rensburg, Mari Jansen
ISBN 10: 0195987063 ISBN 13: 9780195987065
Published by Oxford University Press, 2012
Used
Paperback
From
Chapter 1, Johannesburg, GAU, South Africa
Seller rating 5 out of 5 stars
AbeBooks Seller since 29 March 2004
This specific copy is no longer available. Here are our closest matches for Strategic Marketing.
About this Item
Description:
wraps are shelf rubbed and creased. thorough annotations, highlighting and notes I text. sound binding. fairly good copy.[SK]. Our orders are shipped using tracked courier delivery services. Seller Inventory # 93ir
Synopsis:
Strategic marketing: Theory and applications for competitive advantage introduces the theories and formulation of strategic marketing, discusses the analysis of the environment, and how to apply and evaluate the concepts (to satisfy customer wants and needs while meeting company objectives) in a Southern African setting through case studies.
About the Author:
P. Venter, M. Jansen van Rensburg, Contributors: J.C. de Villiers, A. Drotskie, L. Ehlers, M. Goldman, F. Herbst, P. Joubert, S. McCoy, J. Strydom, E. Udjo
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Strategic Marketing
Publisher: Oxford University Press
Publication Date: 2012
Binding: Paperback
Condition: Good