Strategic Marketing Management: Planning, implementation and control

Name: Strategic Marketing Management: Planning, implementation and control
Rating: 4.05 (22 reviews)
Author: Richard M.S. Wilson (Loughborough University, UK)
ISBN: 9780750659383

Richard M.S. Wilson (Loughborough University, UK)

22 ratings by Goodreads

Language: English

Published by Taylor & Francis Ltd, United Kingdom, Oxford, 2004

0750659386 / 9780750659383

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This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Title: Strategic Marketing Management: Planning, implementation and control
Author: Richard M.S. Wilson (Loughborough University, UK)
Publisher: Taylor & Francis Ltd, United Kingdom, Oxford
Publication year: 2004
Condition: Very Good
Binding: Paperback
Language: English
ISBN 10: 0750659386
ISBN 13: 9780750659383
Edition: 3rd Edition
Item weight: 2,300 grams
Dimensions: 210.0 x 280.0

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