Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
Language: English
Published by Emerald Publishing Limited -, 2026
- Hardcover
- New
Seller: Chiron Media, Wallingford, United KingdomChiron Media
AbeBooks seller since August 2, 2010
Condition: New
£ 86.99
Quantity: 1 available
Add to basketItem description from seller
Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.
Seller Inventory # 6666-GRD-9781837530496
- Title
- Strategic Marketing Management in Asia: Case Studies and Lessons across Industries
- Author
- -
- Publisher
- Emerald Publishing Limited -
- Publication year
- 2026
- Condition
- New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1837530491
- ISBN 13
- 9781837530496
- Edition
- 2nd Edition
Completely revised and updated to match current needs, especially after COVID, Strategic Marketing Management in Asia was written with the special purpose of creating a unique marketing management offering that would be contextually relevant, adding value for Asian students interested in understanding the basics of marketing. Asia comprises more than 60 percent of the global population, living in 51 sovereign nations. According to the World Bank’s financial forecasts, Asia is the fastest growing economic region, and the largest continental economy in terms of Purchasing Power Parity (PPP), in the world. The continent is currently undergoing rapid growth and industrialization spearheaded by China and India, the two fastest growing major economies in the world.
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.
"Synopsis" may belong to another edition of this title.
About the Author
Syed Saad Andaleeb is Distinguished Emeritus Professor of Marketing at the Sam & Irene Black School of Business, Pennsylvania State University, Erie, USA and former Vice Chancellor of BRAC University, Bangladesh.
Khalid Hasan is the Founder and Chief Executive Officer of ResInt Inc. Canada – a Toronto based international market research company. He also worked for Nielsen in different senior positions, which include Head of Business Process Improvement Unit in Canada, Senior Advisor in South Asia, and Managing Director in Bangladesh.
"About the title" may belong to another edition of this title.
Chiron Media
Wallingford, United Kingdom
AbeBooks seller since August 2, 2010
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