Strategic Marketing Management, 8th Edition
Chernev, Alexander
ISBN 10: 1936572192 ISBN 13: 9781936572199
Published by Cerebellum Press, 2014
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paperback
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Gulf Coast Books, Cypress, TX, U.S.A.
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Seller Inventory # 1936572192-3-37334762
Synopsis:
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
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Bibliographic Details
Title: Strategic Marketing Management, 8th Edition
Publisher: Cerebellum Press
Publication Date: 2014
Binding: paperback
Condition: Good