Strategic Marketing. Creating Competitive Advantage
Language: English
Published by Oxford University Press, 2006
- Softcover
- Used
Seller: Sigrun Wuertele buchgenie_de, Altenburg, GermanySigrun Wuertele buchgenie_de
AbeBooks seller since March 13, 2015
Condition: Used - Fine
£ 9.66
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Add to basketItem description from seller
Seller Inventory # BU398238
- Title
- Strategic Marketing. Creating Competitive Advantage
- Author
- Douglas West, John Ford, Essam Ibrahim
- Publisher
- Oxford University Press
- Publication year
- 2006
- Condition
- Sehr gut - gebraucht
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0199273987
- ISBN 13
- 9780199273980
- Seller catalogs
- Ratgeber
"Synopsis" may belong to another edition of this title.
About the Author
Douglas West is Professor of Marketing at Birmingham Business School. Prior to this, he was Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College and the University of Calgary. John B. Ford is Professor of Marketing and International Business in the College of Business and Public Administration at Old Dominion University in Norfolk, Virginia. He specializes in international marketing strategic issues, and his specific interests in research include cross-cultural advertising and marketing research issues. Essam Ibrahim is Lecturer in Marketing at University of Strathclyde. Prior to this, he had taught and researched marketing at Manchester Metropolitan University, Huddersfield University and Cairo University.
Essam Ibrahim is Lecturer in Marketing at University of Strathclyde.
"About the title" may belong to another edition of this title.
Sigrun Wuertele buchgenie_de
Altenburg, Germany
AbeBooks seller since March 13, 2015
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