Strategic Marketing Cases in Emerging Markets (Paperback)
Language: English
Published by Springer International Publishing AG, Cham, 2018
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
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Seller Inventory # 9783319846798
- Title
- Strategic Marketing Cases in Emerging Markets (Paperback)
- Author
- Atanu Adhikari
- Publisher
- Springer International Publishing AG, Cham
- Publication year
- 2018
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3319846795
- ISBN 13
- 9783319846798
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
"Synopsis" may belong to another edition of this title.
About the Author
Atanu Adhikari is an Associate Professor at Indian Institute of Management Kozhikode.
Sanjit Kumar Roy is Assistant Professor of Marketing at the University of Western Australia, Australia.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
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AbeBooks seller since October 12, 2005
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