Strategic Management of Technology and Innovation

Wheelwright, Steven C

ISBN 10: 0071232303 / ISBN 13: 9780071232302

Published by Mcgraw Hill Higher Education, 2003

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003094505

Synopsis:

The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition.

Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy.

The book fits directly with upper-level undergraduate, graduate, or executive education classes in innovation & technology, technology management, innovation management, or strategic management of innovation and technology. This course is an elective course about how companies strategically manage their technology assets.

About the Author: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

Bibliographic Details

Title: Strategic Management of Technology and ...
Publisher: Mcgraw Hill Higher Education
Publication Date: 2003
Binding: Paperback
Condition: Very Good
Edition: 4th Edition