Strategic Management of Technological Innovation
Language: English
Published by McGraw-Hill Education - Europe, 2012
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 4.67
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Add to basketItem description from seller
Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling?s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
Seller Inventory # 00100938775
- Title
- Strategic Management of Technological Innovation
- Author
- Melissa Schilling
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 2012
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0078029236
- ISBN 13
- 9780078029233
- Edition
- 4th Edition
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About the Author
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World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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