Strategic Management: Creating Competitive Advantages ISE

Language: English

Published by McGraw-Hill Education, US, 2023

1266198261 / 9781266198267

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Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

Seller Inventory # LU-9781266198267

Title
Strategic Management: Creating Competitive Advantages ISE
Author
Gerry McNamara, Alan Eisner, Gregory Dess, G.T. Lumpkin, G.T. (Tom) Lumpkin
Publisher
McGraw-Hill Education, US
Publication year
2023
Condition
New
Binding
Paperback
Language
English
ISBN 10
1266198261
ISBN 13
9781266198267
Item weight
780 grams

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