Strategic Management: Corporate Strategy and Business Policy
Bowman, Cliff
ISBN 10: 0333387651 ISBN 13: 9780333387658
Published by Palgrave, 1987
Used
Paperback
From
Reuseabook, Gloucester, GLOS, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
Description:
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Name in front of book. Seller Inventory # CHL10753210
Synopsis:
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Review: '...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning
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Bibliographic Details
Title: Strategic Management: Corporate Strategy and...
Publisher: Palgrave
Publication Date: 1987
Binding: Paperback
Condition: Used; Good