Strategic Management: Corporate Strategy and Business Policy
Bowman, Cliff
ISBN 10: 0333387651 ISBN 13: 9780333387658
Published by Palgrave, 1987
Used
Soft cover
From
WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
AbeBooks Seller since 14 November 2005
This specific item is no longer available.
About this Item
Description:
Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs9146329556
Synopsis:
This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues.
Review: '...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Strategic Management: Corporate Strategy and...
Publisher: Palgrave
Publication Date: 1987
Binding: Soft cover
Condition: Good