Strategic Management: Concepts and Cases

Wright, Peter, Kroll, Mark J., Parnell, John A.

ISBN 10: 0133628159 / ISBN 13: 9780133628159

Published by Prentice Hall College Div, 1996

About this Item

Like New.

Seller Inventory # ERICA70401336281596

Bibliographic Details

• Title: Strategic Management: Concepts and Cases
• Publisher: Prentice Hall College Div
• Publication Date: 1996
• Language: English
• ISBN 10: 0133628159
• ISBN 13: 9780133628159
• Binding: Hardcover
• Edition: 3rd Edition
• Condition: Like New
• Book Type: book

About this title

Synopsis

This text integrates the most recent academic theory with current business practices in strategic management. Illustrating concepts with examples from some of today's global organizations, it features a diverse selection of applications-oriented and thought-provoking cases that put the theories in a real-world perspective for students. Forty one diverse cases highlight decision-making situations - cases are organized by goods, services, international, small business, not-for-profit, and social responsibility and ethics which include discussions on key current topics, such as corporate governance, corporate restructuring, reconfiguring/re-engineering, and horizontal structure. The text is also available in split editions - "Strategic Management: Concepts" and "Strategic Management: Cases." This book draws insight from all business disciplines as well as disciplines from the social sciences which have contributed to the study of strategic management.