Strategic Management: Concepts & Cases
Arthur A. Thompson, Jr,A. J. Strickland
Language: English
Published by Richard d Irwin, 1995
- Hardcover
- Used
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- Title
- Strategic Management: Concepts & Cases
- Author
- Arthur A. Thompson, Jr,A. J. Strickland
- Publisher
- Richard d Irwin
- Publication year
- 1995
- Condition
- Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0256140553
- ISBN 13
- 9780256140552
The Thompson and Strickland cases have always been another strong selling point. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, Intel, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Cases are further selected to highlight other critical types of business and trends, such as non-U.S. companies, globalization, cross-cultural situations, relatively small, entrepreneurial firms, non-profit organizations, and more.
"Synopsis" may belong to another edition of this title.
From the Publisher
New chapter (6): Strategies for Competing in Globalizing Markets increases the global scope of the new edition, a key area of concern to most strategy instructors.
In response to readers' and reviewers' suggestions, the authors have carefully edited the theoretical presentation to make it more concise and added more real-world examples throughout the text.
Thompson/Strickland is a four-color text for the very first time! The chapters are illustrated in full color as a way to improve student understanding of key chapter topics and concepts.
The new case line-up features an exciting collection of dot.com/New Economy companies such as America Online, WingspanBank.com, drkoop.com, EBay, CDNow, Dell, and Competition in the Electronic Brokerage industry. Of the 27 cases, 26 are brand new.
Instructor Presentation Manager CD-ROM is new to this edition of Thompson/Strickland! The Presentation Manager allows instructors to create dynamic classroom presentations using PowerPoint, videos, and all the print supplements.
In addition to the new Global Strategy chapter, Global competition and global strategy issues are integrated with the relevant discussions into each chapter. In addition, more illustration capsules have been added to highlight the strategies of non-U.S. companies.
Margin notes highlighting basic concepts, strategic management principles, and kernels of wisdom help students by reinforcing key points in the text.
Concise, yet thorough coverage of all of the strategic management topics (under 400 text pages).
Following Chapter 13 and prior to Case 1, we have once again included "A Guide to Case Analysis" that gives students positive direction in what case method pedagogy is all about and offers suggestions for approaching case analysis.
"About the title" may belong to another edition of this title.
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