Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

Hoffman, Alan, Bamford, Charles, Wheelen, Thomas, Hunger, J.

ISBN 10: 1292215488 / ISBN 13: 9781292215488

Published by Pearson Education, Limited, 2017

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 46992883-20

Synopsis:

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Bibliographic Details

Title: Strategic Management and Business Policy: ...
Publisher: Pearson Education, Limited
Publication Date: 2017
Binding: Soft cover
Condition: Very Good