Strategic Management with Additional Content: Strategic Positioning for Competitive Advantage

Garth Saloner,Andrea Shepard,Joel Posolny

ISBN 10: 0470898925 / ISBN 13: 9780470898925

Published by UCLA Anderson School of Manageme, 2009

About this Item

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Bibliographic Details

Title: Strategic Management with Additional Content...

Publisher: UCLA Anderson School of Manageme

Publication Date: 2009

Binding: paperback

Condition: Acceptable

About this title

Synopsis:

This book is geared towards future and current managers who will have overall responsibility for a business. The primary focus is to help managers incorporate strategic thinking into their firms in a manner that is pervasive, effective and rewarding.