Strategic Logistics Management (Irwin Series in Marketing). This item is unavailable.Strategic Logistics Management (Irwin Series in Marketing)

Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).

Updated and expanded coverage of global transportation, ocean freight and other transportation methods to reflect the importance of globalization in business today.
New chapter on Warehousing (Chapter 10) includes facility development and management issues because of the effect this area has on logistics efficiency.
New chapter on Global Logistics Strategies (Chapter 13) contains expanded global coverage and supply chain management theories relating to overseas business.
New chapter on Measuring and Selling the Value of Logistics (Chapter 17) covers the financial aspects of supply chain management because of the impact logistics has on the firm's profitability.
This book will have an entirely new supplements package with new author-written Instructor's Manual, and Test Bank, PowerPoint, a video library, and companion website.
The 4th edition includes discussion of JIT, service logistics, warehousing, and computer technology affecting logistics.
Discussions and examples on ethical considerations in logistics are integrated throughout text. Expanded coverage of international logistics, with information on addressing eastern and central European markets, the European Union, and partnerships worldwide.
New material on supply chain management, global logistics, and measuring and selling the value of logistics. The text has a small but growing number of cases treated at the end of the book.
End-of-chapter questions, suggested readings, cases and appendices, and glossary of terms have been expanded and updated.