Strategic Issues in International Retailing: Concepts and Cases

ISBN 10: 0415343712 ISBN 13: 9780415343718
Published by Routledge, 2006
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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

About the Author: John Dawson, Roy Larke, Masao Mukoyama

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Title: Strategic Issues in International Retailing:...
Publisher: Routledge
Publication Date: 2006
Binding: Paperback
Condition: Used; Very Good

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Published by Routledge, 2006
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Dawson, John
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. John Dawson, Roy Larke, Masao MukoyamaThis important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustr. Seller Inventory # 594635418

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Dawson, John A. (EDT); Larke, Roy (EDT); Mukoyama, Masao (EDT)
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Published by Routledge, 2006
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