Strategic and Innovative Pricing

Language: English

Published by Taylor and Francis Ltd, GB, 2022

0367500213 / 9780367500214

Series: Book 9 of 13 - Routledge Research in Strategic Management

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  • New
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This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology and innovation management.

Seller Inventory # LU-9780367500214

Title
Strategic and Innovative Pricing
Author
Carl-Johan Petri, Mathias Cöster, Alf Westelius, Einar Iveroth, Nils-Göran Olve
Publisher
Taylor and Francis Ltd, GB
Publication year
2022
Condition
New
Binding
Paperback
Language
English
ISBN 10
0367500213
ISBN 13
9780367500214
Item weight
235 grams
Series
Book 9 of 13: Routledge Research in Strategic Management

Rarewaves.com USA

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