Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
Language: English
Published by Springer, 2020
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 458.03
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.…
Seller Inventory # 9783030361259
- Title
- Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019
- Author
- Efstathios Kefallonitis
- Publisher
- Springer
- Publication year
- 2020
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 303036125X
- ISBN 13
- 9783030361259
- Item weight
- 1,841 grams
- Dimensions
- 241x160x66 mm
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