Strategic Design (Paperback)
Giulia Calabretta
Sold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
New - Soft cover
Condition: New
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Quantity: 1 available
Add to basketSold by Grand Eagle Retail, Bensenville, IL, U.S.A.
AbeBooks Seller since 12 October 2005
Condition: New
Quantity: 1 available
Add to basketPaperback. Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this strategic role, design professionals need to master a set of strategic practices - i.e., routinized strategic actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. In this book we provide an overview of these practices, of tools supporting these practices, and of case examples in which companies and designers have effectively used these practices. This book will help design professionals to become familiar with effective practices and tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools. The cases in this book will refer to companies of different size and age, operating locally or globally, and offering products and/ or services. It will be aimed at design professionals who are or want to be involved in innovation on a strategic level (e.g, co-development of design briefs, innovation portfolio management, growth strategy, business model innovation). These design professionals might be working for design/innovation consultancies or as design/innovation managers within a company. Design professionals are no longer just executors of new product/service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. This book provides an overview of these practices, and case examples in which companies and designers have effectively used these practices. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Dr Ingo Karpen is an Associate Professor and cross-disciplinary researcher in Marketing, Strategy, and Design at RMIT University, Melbourne. Ingo is also a visiting Professor at Copenhagen Business School. In his research, Ingo focuses on drawing on service and design principles to better understand and inform value co-creation strategies in service systems; measuring and investigating the interplay of service-driving organizational design and customer experience design; and managing service systems and human relations towards more engaging experience processes and experience outcomes. Ingo collaborates with international business partners across industries to facilitate knowledge generation for the betterment of business and society. He has published in the Journal of Service Research, Journal of Retailing, Journal of Business Research, Marketing Theory, Journal of Strategic Marketing, Journal of Service Theory and Practice and International Marketing Review. He is a recipient of several national and international awards for his teaching and research..
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