Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Language: English
Published by McGraw-Hill Education - Europe, 2000
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 5.65
Quantity: 1 available
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Offers a resource to explain database marketing from the customer's point of view. This edition explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering various tools and resources, including the Internet, loyalty programs, customer-specific marketing, and more.
Seller Inventory # CIN0071351825G
- Title
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
- Author
- Arthur Middleton Hughes
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 2000
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0071351825
- ISBN 13
- 9780071351829
- Edition
- 2nd Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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