Strategic Database Marketing.
Language: English
Published by Lincolnwood, IL : NTC Business Books, 1996., 1996
- Hardcover
- Used

Seller: Joseph Valles - Books, Stockbridge, GA, U.S.A.Joseph Valles - Books
AbeBooks seller since August 17, 1998
Condition: Used - Very good
£ 17.91
Quantity: 1 available
Add to basketItem description from seller
Blue green cloth with gold lettering in color dustjacket ; 262 pp. ; 3rd printing ; ISBN: 0844232327; 9780844232324 ; OCLC: 258380889 ; VG.
Seller Inventory # 2189
- Title
- Strategic Database Marketing.
- Author
- Jackson, Rob and Paul Wang. [foreword, Don E. Schultz]
- Publisher
- Lincolnwood, IL : NTC Business Books, 1996.
- Publication year
- 1996
- Condition
- Very Good
- Dust jacket
- Dust Jacket Included
- Book Type
- Book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844232327
- ISBN 13
- 9780844232324
- Seller catalogs
- Catalog 60 - General
Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization.
This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them. With the emergence of the database comes the means for organizations to communicate one-on-one with consumersand to tailor all products, messages, and customer services to meet and surpass customer expectations.
Strategic Database Marketing explains
- What the database is and how it can empower marketers
- The ABCs of database marketing
- The technology, its applications and capabilities
- Statistical techniques for market segmentation and profitability analysis
- The critical role of database marketing in business growth
Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.
"Synopsis" may belong to another edition of this title.
About the Author
Paul Wang is Assistant Professor in the graduate direct marketing program at Medill School of Journalism, Northwestern University. He is also the technical editor of the Journal of Direct Marketing. Wang specializes in database and direct marketing issues, and serves as a research consultant to a variety of companies developing database marketing programs. His Ph.D. is in communications studies from Northwestern University.
"About the title" may belong to another edition of this title.
Joseph Valles - Books
Stockbridge, GA, U.S.A.
AbeBooks seller since August 17, 1998
Shipping rates within U.S.A.
| Item | 3 to 6 business days | 5 to 10 business days |
|---|---|---|
| First item | £ 12.81 | £ 12.81 |
Payment methods
- Cash
- Money Order
Specialty
Language and Linguistics, Japan, Music, History, China, Medieval Studies, Occult, Art, Science, Rare & AntiquarianSeller's business information
Joseph Valles - Books
GA, U.S.A.
Terms of sale
TERMS: All items subject to prior sale.
Returns accepted in same condition within 10 business days for any reason.
PAYMENT: Cash with order.
International orders require payment in U.S. funds drawn on a
U.S. Bank or through an International Money Order.
Libraries and institutions may defer billing upon our receipt of purchase order.
15 % discount for libraries and institutions.
SHIPPING: All items shipped USPS Priority Mail unless otherwise arranged.
1st book $10.80, each additional book $7.00.
Airmail and international shipments will be considerably higher.
Books graded conservatively with prominent defects mentioned.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Joseph Valles - Books, Stockbridge, Georgia, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.