Strategic Creativity: How to Shape the Future to C hange the Present : How to Shape the Future to Change the Present
Language: English
Published by John Wiley & Sons Inc Okt 2025, 2025
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 27.07
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Add to basketItem description from seller
Neuware - A visionary guide for organizations to harmonize the deep interplay between strategy and creativity Strategic Creativityis the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions-and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new. This book invites readers to engage with key questions surrounding how we live our lives, pursue our endeavours, and shape the future, proposing a model that applies to both individual practice and the larger whole. Core topics explored in this book include: - The strategic importance of practices in acting creatively and ensuring creative practices succeed by designing strategically - Establishing creative enterprises to help organizations move forward, such as by inventing 'positive economies' - Changing perspectives in curatorial strategies, connecting spheres through entrepreneurial strategies, and bringing worlds together through diplomatic strategies Strategic Creativityearns a well-deserved spot on the bookshelves of artists, designers, researchers, entrepreneurs, and business leaders in creative organizations, political movements, and beyond seeking to act seriously yet playfully, ambitiously yet modestly, and seamlessly merge two dynamic concepts for a clear competitive advantage.…
Seller Inventory # 9781394364688
- Title
- Strategic Creativity: How to Shape the Future to C hange the Present : How to Shape the Future to Change the Present
- Author
- Christoph Weckerle
- Publisher
- John Wiley & Sons Inc Okt 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 1394364687
- ISBN 13
- 9781394364688
- Item weight
- 472 grams
- Dimensions
- 236x159x20 mm
A visionary guide for organizations to harmonize the deep interplay between strategy and creativity
Strategic Creativity is the first book to address creativity from a strategic perspective. It discusses, through examples and theoretical reflection, how strategic thinking enables creative solutions―and why it is mistaken to conceptualize creativity and strategy as opposites. It argues that to change the present, we need to learn how to shape the future by embracing uncertainty and openness as an opportunity to create something new.
This book invites readers to engage with key questions surrounding how we live our lives, pursue our endeavours, and shape the future, proposing a model that applies to both individual practice and the larger whole. Core topics explored in this book include:
- The strategic importance of practices in acting creatively and ensuring creative practices succeed by designing strategically
- Establishing creative enterprises to help organizations move forward, such as by inventing “positive economies”
- Changing perspectives in curatorial strategies, connecting spheres through entrepreneurial strategies, and bringing worlds together through diplomatic strategies
Strategic Creativity earns a well-deserved spot on the bookshelves of artists, designers, researchers, entrepreneurs, and business leaders in creative organizations, political movements, and beyond seeking to act seriously yet playfully, ambitiously yet modestly, and seamlessly merge two dynamic concepts for a clear competitive advantage.
"Synopsis" may belong to another edition of this title.
About the Author
SIMON GRAND is a knowledge entrepreneur and strategy designer, researcher, and author. He is Associate Professor of Strategic Management and Management Innovation at the University of St. Gallen and a Permanent Research Fellow at Zurich University of the Arts.
CHRISTOPH WECKERLE is the Founder and Director of the Zurich Centre for Creative Economies (ZCCE) at Zurich University of the Arts. He is a researcher and consultant, also serving on the boards of European umbrella organizations and funding agencies.
"About the title" may belong to another edition of this title.
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