Strategic Communications Planning for Effective Public Relations and Marketing
WILSON LAURIE J, OGDEN JOSEPH
ISBN 10: 0757548873 ISBN 13: 9780757548871
Published by Kendall Hunt Pub Co, 2008
Used
Soft cover
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Wonder Book, Frederick, MD, U.S.A.
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About this Item
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Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # B02C-00407
Synopsis:
The basic principles of researched-based strategic planning remain unchanged However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and channels to reach them, the need for strategic analysis and planning has never been greater. Continuing its legacy as one of the top-selling PR strategy and campaign texts, the NEW edition of Strategic Communications Planning for Public Relations and Marketing has been revamped to meet the evolving needs of public relations and marketing professionals.Strategic Communications Planning for Public Relations and Marketing:Features an updated and streamlined Strategic Communications Planning Matrix that follows each public through messages, strategies, and tactics. Includes new chapters on creativity, social media, and responding to requests for proposals (RFPs).Is practical! Tips from the Pros, Matrix Applied, Strategy Briefs, and Mini Cases vignettes demonstrate how companies are applying strategic communications.
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Bibliographic Details
Title: Strategic Communications Planning for ...
Publisher: Kendall Hunt Pub Co
Publication Date: 2008
Binding: Soft cover
Condition: Very Good
Edition: 5th or later Edition
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Strategic Communications Planning for Effective Public Relations and Marketing
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ISBN 13: 9780757548871
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Strategic Communications Planning for Effective Public Relations and Marketing
Published by
Kendall Hunt Publishing Company, 2008
ISBN 10: 0757548873
ISBN 13: 9780757548871
Used
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Strategic Communications Planning for Effective Public Relations and Marketing
Published by
Kendall Hunt Publishing Company, 2008
ISBN 10: 0757548873
ISBN 13: 9780757548871
Used
Softcover
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Strategic Communications Planning for Effective Public Relations and Marketing WILSON LAURIE J and OGDEN JOSEPH
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