Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Routledge New Directions in PR & Communication Research)
Language: English
Published by Routledge, 2015
Series: Book 11 of 43 - Routledge New Directions in PR & Communication Research
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
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- Title
- Strategic Communication, Social Media and Democracy: The challenge of the digital naturals (Routledge New Directions in PR & Communication Research)
- Publisher
- Routledge
- Publication year
- 2015
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138841161
- ISBN 13
- 9781138841161
- Series
- Book 11 of 43: Routledge New Directions in PR & Communication Research
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy.
Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far.
This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
"Synopsis" may belong to another edition of this title.
About the Author
W. Timothy Coombs is a professor in the Department of Communication at Texas A&M University, USA.
Jesper Falkheimer is a professor in strategic communication at Lund University, Sweden.
Mats Heide is a professor in strategic communication at Lund University, Sweden.
Philip Young is Lecturer and Researcher at Lund University, Sweden.
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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