Strategic Communication in Canada; Planning Effective PR Campaigns. This item is unavailable.
Language: English
Published by CS Business Press, 2018
- Softcover
- Used
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Average wear. Some pages have highlighting (on approximately 10% to 15% of the pages). Cover is clean and intact but has some edge wear and corners that are slightly frayed and/or curled. Satisfaction guaranteed with 30-day return policy. Ships from Canada.; 6.75 X 0.6 X 9.75 inches; 250 pages; R0 929k/782k s0.
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- Title
- Strategic Communication in Canada; Planning Effective PR Campaigns
- Author
- Gauthier, Bernard
- Publisher
- CS Business Press
- Publication year
- 2018
- Condition
- Good
- Binding
- Softcover`
- Language
- English
- ISBN 10
- 1773380761
- ISBN 13
- 9781773380766
Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Strategic Communication in Canada is structured around the two major phases of developing communication strategy. In the first half of the book, readers will be taken through the main phases of conducting a situation analysis – a prerequisite to developing strategy. In part two, readers will move from raw materials to finished, polished strategy. Readers will then use a planning model to help organize knowledge and draw conclusions.
This easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. Strategic Communication in Canada is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.
This easy-to-follow text features ten chapters packed with practical advice and study tools such as learning objectives, key terms and concepts, and critical reflection questions. Strategic Communication in Canada is an essential, to-the-point read for students studying public relations and marketing communication; business strategy; and journalism and public affairs.
"Synopsis" may belong to another edition of this title.
About the Author
Bernard Gauthier is a Professor and Program Coordinator of the Bachelor of Public Relations program at Conestoga College, Doon Campus.
"About the title" may belong to another edition of this title.
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