Strategic Business Forecasting : A Structured Approach to Shaping the Future of Your Business
Language: English
Published by Mcgraw-Hill Education, 2009
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 94.51
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - 'A helpful read not just for corporate strategists but for almost anyone looking ahead.'Los Angeles TimesWhat's Your Next Big Move At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete.Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to:Create a comprehensive list of possible scenarios concerning your businessUtilize a scoring system to rate each scenario's merit as a serious and useful predictionDevelop an effective plan that strategically shapes the future of your organizationThe authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes.No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting , however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.…
Seller Inventory # 9780071621267
- Title
- Strategic Business Forecasting : A Structured Approach to Shaping the Future of Your Business
- Author
- Ronald Sugar
- Publisher
- Mcgraw-Hill Education
- Publication year
- 2009
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0071621261
- ISBN 13
- 9780071621267
- Item weight
- 504 grams
- Dimensions
- 235x157x18 mm
“A helpful read not just for corporate strategists but for almost anyone looking ahead.”
Los Angeles Times
At the turn of the century, Western Union passed on the chance to dominate the telephone industry. Later, General Electric concluded that a new invention called television was doomed to fail. And very recently, decision makers at the highest level were taken off-guard when the global economy dropped from under their feet--and took their companies with it.
Today, only those business leaders with the power of long-term foresight will seize and hold true competitive advantage. But can managers really predict the future? Yes, to a greater extent than one might expect. Strategic Business Forecasting shows how to identify and quantify possible events that may affect your business. Applying creativity, personal experience, and the lessons of history, you can use such forecasting to develop plans that will help your organization compete.
Drs. Simon Ramo and Ronald Sugar, two giants of the aerospace industry, share their Four-Measures Rating system to help you explore the world of possibilities--thoroughly and systematically. Under their tutelage, you will be equipped to:
- Create a comprehensive list of possible scenarios concerning your business
- Utilize a scoring system to rate each scenario's merit as a serious and useful prediction
- Develop an effective plan that strategically shapes the future of your organization
The authors provide vivid illustrations of the Four-Measures system at work with real-world examples of both forecasting failures and successes.
No one can predict perfectly, and the authors don't promise magic. With the approach described in Strategic Business Forecasting, however, you can ensure your organization is better poised to seize future opportunities, avoid pitfalls, and handle anything the increasingly volatile global economy throws your way.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Ronald Sugar is chairman and CEO of Northrop Grumman, a $33 billion hightechnology corporation defining the future of global security.
"About the title" may belong to another edition of this title.
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