Strategic Brand Management
Language: English
Published by OUP Oxford 10/03/2011, 2011
- Softcover
- Used
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- Title
- Strategic Brand Management
- Author
- Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan
- Publisher
- OUP Oxford 10/03/2011
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 019956521X
- ISBN 13
- 9780199565214
- Edition
- 2nd Edition
By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers.
The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications.
For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory.
The new edition of the text will be supported by a completely updated and expanded Online Resource Centre:
Student Resources:
Web links (new)
Web exercises (new)
Glossary of terms
Lecturer Resources:
Powerpoint slides (updated & extended)
Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues
"Synopsis" may belong to another edition of this title.
About the Author
Professor Larry Percy is Visiting Professor, Copenhagen Business School and Luiss School of Business, Rome, and International Consultant in Marketing Communications and Brand Strategy.
Dr Simon Pervan is Senior Lecturer at Southern Cross University, Australia and Co-Editor in Chief of the Journal of Consumer Behavior.
Professor Richard Rosenbaum-Elliott is Dean of the School of Management, Professor of Marketing and Consumer Research, University of Bath, and Fellow of St Anne's College, Oxford.
Professor Larry Percy is Visiting Professor, Copenhagen Business School and Luiss School of Business, Rome, and International Consultant in Marketing Communications and Brand Strategy.
Dr Simon Pervan is Senior Lecturer at Southern Cross University, Australia and Co-Editor in Chief of the journal of Consumer Behaviour.
"About the title" may belong to another edition of this title.
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