Strategic Brand Management (Paperback)

Language: English

Published by OUP India, New Delhi, 2017

0190646004 / 9780190646004

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Paperback. Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780190646004

Title
Strategic Brand Management (Paperback)
Author
Deborah Roedder John
Publisher
OUP India, New Delhi
Publication year
2017
Condition
new
Binding
Paperback
Language
English
ISBN 10
0190646004
ISBN 13
9780190646004

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

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