Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Jean Noel Kapferer

ISBN 10: 0749420693 / ISBN 13: 9780749420697

Published by Kogan Page Ltd 21/09/1997, 1997

About this Item

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749420697

Bibliographic Details

Title: Strategic Brand Management: New Approaches ...

Publisher: Kogan Page Ltd 21/09/1997

Publication Date: 1997

Binding: Soft cover

Condition: Very Good

About this title

Synopsis:

An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.

Review:

"With its thorough analysis and numerous case studies, this is the best book on brands yet... an invaluable reference." -- DESIGN