Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
Language: English
Published by Oxford University Press, 2017
- Softcover
- Used
Seller: CampusBear, Coppell, TX, U.S.A.CampusBear
AbeBooks seller since March 26, 2019
Condition: Used - Good
£ 25.79
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Seller Inventory # D3303C00213U
- Title
- Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
- Author
- John, Deborah Roedder; Torelli, Carlos J.
- Publisher
- Oxford University Press
- Publication year
- 2017
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0190646004
- ISBN 13
- 9780190646004
- Item weight
- 15 ounces
- Dimensions
- 0x7x9
"Synopsis" may belong to another edition of this title.
About the Author
Carlos J. Torelli is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He is well known for his research on cross-cultural psychology and global branding strategies. Professor Torelli teaches courses in brand management and global branding in MBA, undergraduate, and executive-education programs across the globe.
"About the title" may belong to another edition of this title.
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