Strategic Analysis of Netflix in India. Possible Strategies and Recommendations
Language: English
Published by GRIN Verlag, GRIN Verlag Okt 2020, 2020
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 16.55
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2020 in the subject Economics - International Economic Relations, grade: 1,3, New York University - Leonard N. Stern - School of business, language: English, abstract: The paper focuses on strategic issues of the management of Netflix in India, pointing to the following key question: How can the company adapt its business model to gain a foothold in the Indian market Should the company conduct acquisitions to deal with the situations Or should Netflix exit India and shift focus to other global markets instead Netflix, a leading American online media streaming and production company, expanded successfully across the globe in the 2010s. However, in India-a very important market for Netflix due to its large population and strong demand for video streaming-Netflix seems to be struggling. Dominant competitors and specific customer requirements have made growth difficult for the firm.In this case, both Netflix and the Indian video streaming market are analyzed, with several strategic options are compared. The team of authors recommends purchasing local studios and production houses, so that Netflix can continue to pursue its verticalization strategy and meet local consumer demands. We also suggest Netflix adapt its price to appeal to more users, as Indian users are generally more price-sensitive. While it might dilute Netflix' premium brand, we believe such risk can be mitigated by adopting a more bare-bones, lower-cost subscription targeting the large number of Indian consumers who use their smartphones to access the internet. 32 pp. Englisch.…
Seller Inventory # 9783346255310
- Title
- Strategic Analysis of Netflix in India. Possible Strategies and Recommendations
- Author
- Gabriel Socha
- Publisher
- GRIN Verlag, GRIN Verlag Okt 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 334625531X
- ISBN 13
- 9783346255310
- Item weight
- 62 grams
- Dimensions
- 210x148x3 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
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