Strategic Advertising Management
Language: English
Published by Oxford University Press, 2012
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
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Add to basketItem description from seller
Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides.
Seller Inventory # 00101911537
- Title
- Strategic Advertising Management
- Author
- Larry Percy
- Publisher
- Oxford University Press
- Publication year
- 2012
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0199605580
- ISBN 13
- 9780199605583
- Edition
- 4th Edition
The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing.
Online Resource Centre
For Students:
Flashcard glossary
Additional questions
Further reading updates
Web links
Links to video
Examples of Advertising
For Lecturers:
Suggested IPA case histories
Suggested classroom exercises
PowerPoint slides
"Synopsis" may belong to another edition of this title.
Review
The third edition makes an excellent primer for students and managers wanting to understand the concepts and practices of advertising and promotion management. It explains the complexities of advertising management in a way that makes them accessible to students and practitioners alike. (Peter Williams, Leeds Business School, Leeds Metropolitan University)
This is one of the most straightforward and focused advertising textbooks I have seen (Evmorfia Argyriou, Aston Business School, Aston University)
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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