Straight Talk About Public Relations: What You Think You Know Is Wrong
Language: English
Published by Maven House, 2017
- Hardcover
- Used
Seller: Books Liquidation, Sacramento, CA, U.S.A.Books Liquidation
AbeBooks seller since November 15, 2011
Condition: Used - Very good
£ 3.88
Quantity: 1 available
Add to basketItem description from seller
Very good condition, clean, no writings.
Seller Inventory # 53IN3G00024S
- Title
- Straight Talk About Public Relations: What You Think You Know Is Wrong
- Author
- Wynne, Robert
- Publisher
- Maven House
- Publication year
- 2017
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1938548787
- ISBN 13
- 9781938548789
- A compelling, easy-to-read introduction to public relations
- First book to show which social media strategies for PR really work
- Reporters reveal where they get their story ideas and share secrets about how they can be reached and influenced
- Author a Forbes contributor on public relations from 2009 to 2018
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
- finding and engaging your audience
- successfully pitching the media
- writing an editorial that wows
- creating a persuasive social media campaign
- dealing with fake news
- measuring PR success
"Synopsis" may belong to another edition of this title.
About the Author
Dave Boone is an Emmy Award-winning writer and producer, known for Dancing with the Stars, The Annual Academy Awards, and Hollywood Squares.
"About the title" may belong to another edition of this title.
Books Liquidation
Sacramento, CA, U.S.A.
AbeBooks seller since November 15, 2011
Shipping rates within U.S.A.
| Item | 5 to 14 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 3.01 | £ 6.79 |
Payment methods
Store description
Welcome to Books Liquidation, the used bookstore where great books meet unbeatable prices! We specialize in offering quality pre-owned books at wholesale prices, making it easier than ever to stock up on all your favorite titles. Our carefully curated selection spans across genres, including fiction, non-fiction, classics, history, self-help, children’s books, and so much more. At Books Liquidation, we believe that everyone deserves access to affordable reading. Our team personally inspects each book to ensure it’s in good condition, so you can enjoy incredible reads at a fraction of the price. Whether you're a book reseller, an avid reader, or simply love the charm of a great find, you'll discover something for everyone here.…
Specialty
Nonfiction and Fiction Mixed BooksSeller's business information
Books Liquidation
CA, U.S.A.
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Books Liquidation, Sacramento, California, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.