Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Language: English

Published by Emerald Publishing Limited, GB, 2016

1785602179 / 9781785602177

Series: Book 11 of 16 - Advances in Culture, Tourism and Hospitality Research

  • Hardcover
  • New
See all details

Seller: Rarewaves USA, HEBRON, KY, U.S.A.Rarewaves USA

5-star seller

AbeBooks seller since June 10, 2025

View this seller's items
Hardcover

Condition: New

£ 137.19

 Free Shipping 
Ships within U.S.A.

Quantity: Over 20 available

Add to basket

Item description from seller

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

Seller Inventory # LU-9781785602177

Title
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Author
Suresh C. Sood
Publisher
Emerald Publishing Limited, GB
Publication year
2016
Condition
New
Binding
Hardback
Language
English
ISBN 10
1785602179
ISBN 13
9781785602177
Item weight
722 grams
Series
Book 11 of 16: Advances in Culture, Tourism and Hospitality Research

Rarewaves USA

HEBRON, KY, U.S.A.

5-star seller

AbeBooks seller since June 10, 2025

Shipping rates within U.S.A.

Item8 to 11 business days8 to 11 business days
First item£ 0.00£ 0.00
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Seller's business information

Rarewaves USA

10100 West Sample Road, Ste 101
Coral Springs, FL U.S.A. 33065