Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Language: English

Published by Emerald Publishing Limited, 2016

1785602179 / 9781785602177

Series: Book 11 of 16 - Advances in Culture, Tourism and Hospitality Research

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Seller: Bill & Ben Books, Faringdon, United KingdomBill & Ben Books

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's "degrees of freedom" (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innocent (IN); 7. Jester (JE); 8. Lover (LO); 9. Magician (MA); 10. Ruler (RU); 11. Sage (SA); 12. Shadow (SH). SCADAM increases accuracy of researchers' interpretations of consumers' (emic) interpretations of dramas in consumption experiences; SCADAM provides for comparing DOF testing in scoring alternative archetypes. Thus, this manual provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell. SCADAM builds on prior studies in the literature by the authors and colleagues.

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Title
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Author
Woodside, Arch G.
Publisher
Emerald Publishing Limited
Publication year
2016
Condition
New
Binding
Hardback
Language
English
ISBN 10
1785602179
ISBN 13
9781785602177
Series
Book 11 of 16: Advances in Culture, Tourism and Hospitality Research

Bill & Ben Books

Faringdon, United Kingdom

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AbeBooks seller since March 3, 2025

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