StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
Language: English
Published by Story-Lab Publishing, 2017
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
£ 7.54
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Seller Inventory # 00107692144
- Title
- StoryBranding 2.0: Creating Stand-Out Brands Through The Power of Story
- Author
- Signorelli, Mr Jim
- Publisher
- Story-Lab Publishing
- Publication year
- 2017
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0692926372
- ISBN 13
- 9780692926376
Advertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel.
When preparing for a client meeting, he had an epiphany. Rather than doing a traditional brief for the client, identifying its brand's unique selling proposition, he wrote a story: a first-person narrative told from the prospective customer's point of view. Customers have problems they want to be solved, and their stories provide clues to understanding how the brand can solve them. Signorelli compares the "StoryBranding" process, which helps brands understand themselves, to the way stories teach us about the people in them.
VERDICT Since advertising is, among other things, about building and nurturing relationships between the brand and the customer, the timeless tradition of storytelling is a natural approach to facilitate the process.
Signorelli skillfully coaches his readers through understanding a brand's core values and aligning them to customers' needs. While branding and advertising books are a dime a dozen, the author's original approach and competent storytelling skills serve his topic well. -Carol Elsen, (c) Copyright 2012. Library Journals LLC,
“All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book."--Dennis Dunlap, Former CEO, American Marketing Association
Many books talk about the power of storytelling as a persuasion device, but this is not one of them. Jim believes it’s more important to become a story than to tell one. And he shows how it can be done for all brands, big or small, for any product or service.StoryBranding 2.0StoryBranding is applicable to personal branding as well. “If you have a birth certificate, you are a brand,” he says. An easy, entertaining, and educational read, this revolutionary book on branding has been called “a must read” by critics and marketers across the globe. (Gold Medal Non-Fiction Award from Stephanie Chandler, who heads the Non-Fiction Writers Association."Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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